Customer Relationship Management (CRM) is a technology that is used with all your company interactions and relationships with customers and potential customers. The aim of this technology is to improve business relationships to grow your business.
CRM helps companies continue to communicate with customers, streamline processes and improve profits.
CRM technology helps focus on improving your company’s relationships with individuals, including customers, service users, colleagues, or suppliers, throughout their working cycle, including finding new customers, winning new assignments, and providing support and additional services throughout the relationship.