Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales and increase website traffic.
This includes posting great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media ads.
Briefly, we can define social media marketing as follows:
“Social Media Marketing (SMM) is the use of social networking sites and social networks to market a company’s products and services.”
Before we dive right in and post something on social media, let’s take a step back and look at the bigger picture. The first step is to think about your social media strategy.
What are your goals? How can social media help you achieve your business goals? Some businesses use social media to increase their brand awareness, while others use it to increase traffic and sales on their site. Social media can also help you create engagement around your brand, create a community, and act as a customer support channel for your clients.
What social media platforms do you want to focus on?
The major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. There are also smaller, modern platforms, such as Tumblr, Tik Tok, and Anchor. social messaging platforms, such as Messenger, WhatsApp, and WeChat. When starting out, it’s better to pick a few platforms that you think your target audience is on than to be on all platforms.
What type of content do you want to share? What type of content will appeal to your target audience best? Are they images, videos, or links? Is it educational or entertaining content? The best place to start is by creating a marketing persona, who will help you answer these questions. This doesn’t have to be fixed forever. You can always change your strategy according to the performance of your social media posts.
That is why you need expert to help you create a great social media strategy, Innovalz can lead you through step-by-step instructions, on creating a social media strategy and social media marketing plan.