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A manager does not need an immediate answer to every question. What matters is distinguishing established information from

Website visits and sales increased in the same month. That is encouraging, but it does not establish that

A project already under way is easy to point to. It has meetings, photographs, dates, and money spent.

A competitor cuts its price, and we wonder whether to follow. It opens a branch, and a branch

If a customer service employee is measured only on shorter calls, do not be surprised when calls become

In many meetings, data is collected to confirm a decision already made. Encouraging figures receive attention; uncomfortable ones

We don’t know yet.” I welcome that sentence in a meeting, especially when a clear proposal follows for

A company describes how a bold campaign doubled its sales, and we feel tempted to borrow the campaign.

“Sales are weak” can start a useful discussion, but it cannot tell us which remedy to choose. It